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Abstract. The following aspects are discussed: phenomena of collective representationsassimilated through collective knowledge; historical development of cognitive processes; essential features of perception development in ontogenesis. It is confirmed that visual archetypes are the result of historical development of mankind. It is shown that in the same culture there can be found representatives of different levels of development of mental functions. It is shown that discoveries of artists promote further development of mental functions of mankind. Special attention is paid to ontogenesis of children perception, drawing and development of attitude to archetypes of shapes and colors.



Keywords: collective representations; conditions of development of cognitive processes (genotype, historical way, inner position of the person); variability of perception development levels in the same culture; archetypes of shapes, colors, sizes; image-sign realities; Great ideas field of social self-consciousness; ontogenesis of pictorial activity; perception of images.

. .: .. // . 2012. 1. . 119 135.

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- (ISSN 2224-6150) 2016. 6. 6 1183 ID: 2016-06-257-A-6914 .. . .. ...

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